Television
“We become what we behold. We shape our tools, and thereafter our tools shape us.” – Marshall McLuhan
Any discussion of television has to begin with two of the most important books of the 20th Century, by two of the most original thinkers on the subject of media and its impact on society in our history.
Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell phones to DVDs—it has taken on even greater significance. Amusing Ourselves to Death is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining control of our media, so that they can serve our highest goals.
Neil Postman: Are We Amusing Ourselves To Death? – Part 1
Neil Postman: Are We Amusing Ourselves To Death? – Part 2
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Understanding Media: The Extensions of Man. Marshall McLuhan’s classic 1964 expose on the state of the then emerging phenomenon of mass media introduced such terms and phrases such as “the global village” and “the medium is the message”, which are now part of the lexicon. McLuhan’s theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan’s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT’s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition, Harper’s editor Lewis Lapham reevaluates McLuhan’s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Marshall McLuhan Full Lecture: ‘The medium is the message’ – Part 1
Marshall McLuhan Full Lecture: ‘The medium is the message’ – Part 2
Marshall McLuhan Full Lecture: ‘The medium is the message’ – Part 3
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